What Is UGC? A Complete Guide to User-Generated Content [2026 Edition]

[Updated January 2026] This article is the 2026 edition of our comprehensive guide, featuring the latest case studies on UGC utilization and information on AI capabilities.

UGC stands for User-Generated Content. It refers to content created by general users, such as reviews, word-of-mouth comments, and social media posts, and has become an essential information asset in marketing. Authentic consumer voices not only enhance credibility and appeal but are also gaining attention as creative content due to their wide range of applications.

While many brands have recognized the influence of UGC and are actively adopting it, technological advancements and the diversification of consumer purchasing behaviors and needs mean we are entering a phase where the quality of UGC is increasingly being scrutinized.

In this article, we’ll provide a comprehensive explanation of UGC—from basic concepts to implementation strategies, risk management, and future prospects—using the latest case studies and data!

1. What Is UGC? An Easy-to-Understand Explanation for Beginners

—Basic Concepts of UGC

UGC stands for User-Generated Content. Unlike advertisements or posts created by brands, it refers to content produced by ordinary users.

—Specific Examples of UGC

Typical examples of UGC include reviews and testimonials posted by consumers after purchasing a product, as well as visual content such as text, photos, and videos shared on social media platforms like Instagram, TikTok, and X.

—Types of UGC

A. Text Reviews

・Users can use words to describe detailed experiences and impressions that photos or videos alone cannot fully convey.
・Since it is text-based, reviews can be posted for both intangible and tangible products.

B. Star Ratings and Score Reviews

・These are reviews that use star ratings or numerical scores.
・Because this is a simple rating method, it is easy for consumers to notice and understand.

C. Visual UGC

・This refers to image and video content posted on platforms such as Instagram, X, and TikTok.
・With the widespread use of social media, users tag posts to promote and evaluate products and services.
・Since photos and videos uploaded to social media can be featured on e-commerce sites as visual UGC, this increases the site’s content volume and enhances its visual appeal.

2. Why is UGC Gaining Attention Now?

—The Importance and Benefits of UGC

UGC, such as reviews and word-of-mouth, is often referred to as customer evaluations or VOC (Voice of the Customer). It is regarded as a reliable information asset—essentially the “voice of the customer”—that is indispensable for marketing.

Click here for more details on VOC

Implementing UGC offers a variety of benefits. By allowing consumers to research products and services in advance, it alleviates their purchase-related anxieties and encourages them to buy. In other words, it can be utilized as social proof (*1).

It also helps lower return rates, thereby reducing the workload on brand staff.

Furthermore, when customers themselves discover new ways to use products or services and share those ideas, it serves as a catalyst to boost appeal and has the potential to go viral on social media. Companies can reap the benefits as actual revenue without incurring advertising costs.

UGC continues to attract attention as consumer-generated content that captivates both companies and consumers alike.

*1 Known as “social proof.” A psychological term proposed in the 1980s by American psychologist Robert B. Cialdini. It refers to the tendency for people to refer to or be influenced by the social evaluations, opinions, and behaviors of those around them in order to validate their own judgments, thoughts, and actions.

—The Appeal of UGC Content

UGC Content and Visuals UGC content is created and shared based on customers’ real-life experiences. This instills greater trust than promotional materials or posts created by companies, making it easier for users to visualize what it’s like to use a product or service.

Furthermore, since there are no constraints imposed by the brand, users can freely create and express themselves through the content. This allows for a wide variety of creative approaches, resulting in visually appealing content that effectively communicates the appeal of products and services.

3. What Are UGC Tools?

—Features of UGC Tools

Simply put, UGC tools are tools designed to display customers’ authentic voices—in the form of “word-of-mouth” and “reviews”—on a company’s website.However, the functions vary widely depending on the tool. The role of a UGC tool—which is essentially a review tool—is not merely to display testimonials and reviews; it is a compelling marketing tool that offers a broad range of benefits, including the creation, collection, and utilization of reviews.

For example, by utilizing UGC such as customer feedback and reviews, companies can analyze areas for improvement in their products and services as well as key sales promotion points, enabling them to respond to customer needs in real time. They can also be used to measure the effectiveness of marketing campaigns and manage brand reputation, allowing companies to respond swiftly to market trends and competitor activities.

Currently, UGC tools can utilize visual content—such as photos and videos posted on social media platforms including Instagram, TikTok, and X—as visual UGC, offering functionality that goes beyond simply displaying text reviews. By leveraging visual reviews in addition to traditional text reviews, companies can enrich their website content and effectively engage customers through visual appeal.

Methods for collecting UGC vary depending on the tool—such as dynamic email campaigns, social media hashtag searches, or integration with QR codes at physical stores—but there are various approaches available.

—Types of UGC Tools

A. UGC Tools

These are review tools that display traditional star ratings and text-based testimonials and reviews. Their features vary by tool, and each excels in different areas within the categories of generating, collecting, analyzing, and utilizing testimonials and reviews.In addition, their features vary widely: some include Q&A functions, others support marketing initiatives, some specialize in collecting reviews, others in gathering social media posts, and there are tools designed specifically for physical stores.

B. Visual UGC Tools

Visual UGC tools are relatively new tools that use features such as hashtag searches to collect visual content—including photos and videos—posted on social media platforms like Instagram, TikTok, and X, and display them on a company’s website in an album-style format.

Since UGC tools are currently evolving at a rapid pace, it’s essential to stay up to date on the latest features.

Learn more about visual UGC here

—Benefits of Implementing UGC Tools

The benefits of implementing a UGC tool include the following:

✔︎ Improved conversion rates (CVR) through enhancements to the website’s landing pages ✔︎ Improved click-through rates (CTR
) by displaying product review information in Product Listing Ads (PLA
) ✔︎ Increased
engagement through communication with customers using the reply function ✔︎ Establishing the “credibility” of review management from a third-party perspective

By implementing UGC tools or visual UGC tools, you can publish text content as well as visual content such as photos and videos. This enables the benefits mentioned above to take effect, strengthening your company’s website and increasing its appeal. Ultimately, this can be leveraged extensively as part of the SEO strategies that many marketers work on daily.

Furthermore, the recent proliferation of “fake reviews” has become a major issue, and the “quality” and “credibility” of reviews are under intense scrutiny. It’s not enough to simply post reviews; proper review management is essential. In this regard, UGC tools can help achieve “transparency in review management.”

Click here for more details on improving review credibility

Since UGC tools vary in terms of features, functionality, and pricing, it is important to select and utilize a tool that aligns with your e-commerce site’s marketing goals.

4. UGC Strategies

—Landing Page Optimization

Displaying reviews on landing pages (LP) adds content to the site and makes the pages visually more engaging. Some UGC tools not only display reviews but also allow you to customize their presentation to match your site’s design. If you prioritize the site’s visual appeal or SEO effectiveness, we recommend comparing these options.

—CVR Improvement

When we measured the effectiveness of landing pages with reviews versus those without, we confirmed that landing pages with reviews achieved a 1.2-fold increase in conversion rate (CVR) (based on our own research). We have also received numerous reports from our users stating that their CVR “more than doubled.”

—CTR Improvement

Because reviews utilize star ratings, text, and visual content, they are more likely to catch the eye of consumers seeking detailed information. When searching for the same product name, sites with reviews are better able to create a visually appealing impression.Posting reviews causes star ratings, numerical ratings, and the number of reviews to appear in PLA (Product Listing Ads), which naturally improves the CTR (Click-Through Rate).

—Increased Engagement

Responding to customer-submitted reviews increases engagement. Many users now primarily shop online via smartphones rather than PCs, and since they tend to scroll quickly, content is often overlooked. However, displaying reviews can capture consumers’ attention and make them pause while scrolling.As a result, time spent on the site increases, and the engagement rate rises. Depending on the UGC tool, you can track the impact of reviews on orders and analyze engagement rates, making it possible to use this data to measure marketing effectiveness.

—Reply Feature

Some UGC tools include a feature that allows staff to reply to reviews posted by customers. By having staff respond directly to customers’ questions or concerns in the reviews, businesses can provide one-on-one customer service online—just like in a physical store—thereby boosting customer loyalty (*2).While replying carefully to each review individually takes time and increases staff workload, some UGC tools offer automated reply generation features that can help reduce the workload on staff.Furthermore, this series of exchanges can be displayed as content for customers with similar questions or concerns, making it a useful strategy for reducing the number of inquiries. Some businesses go beyond simply displaying these responses on the review page; they also post them on their website’s “Frequently Asked Questions” page to further reduce the workload associated with handling customer inquiries.

*2 “Loyalty” as used here refers to customers’ attachment to and favorable impression of the brand.

—Utilizing Surveys

When requesting reviews from customers who have purchased your products or services, you can set up the form to include not only a request for a free-form review but also questions containing points the store wishes to utilize for marketing initiatives. Customers can answer these questions at the same time they submit their text review, allowing you to use this as a survey.The key here is to keep the number of survey questions reasonable so that even busy users can answer them easily, and to use multiple-choice formats where possible. For example, for an online food retailer, you can ask customers about the number of purchases they’ve made, how they use the product, its taste, convenience, and satisfaction level.Additionally, offering rewards for actions such as posting reviews, attaching photos or videos, and sharing on social media makes it easier to collect UGC. By categorizing and displaying the questions customers answered directly within the reviews, customers can easily identify and view reviews from users similar to themselves, resulting in a highly persuasive experience.

—UGC and Visual UGC

By displaying UGC—such as photos and videos collected via social media platforms like Instagram, TikTok, and X—on your owned media, consumers can gain more detailed information about your products and services.For example, in the case of apparel UGC, if a user’s post includes not only their height and weight but also results from popular body type analyses or personal color analyses, customers can compare the user’s body type to their own and get a sense of how the item actually fits. This helps prevent mismatches in online shopping and reduces the workload associated with returns.

Additionally, by utilizing visual UGC features, brands can publish not only content from general users but also photos and videos created by brand staff—clearly labeled as “staff posts.” This allows for more detailed and easy-to-understand explanations of products and services, helping brands differentiate themselves from competitors.For brands with physical stores, you can categorize and publish visual albums for each location, allowing you to use review tools to convey the appeal of both your online and brick-and-mortar stores. Since some tools also let you categorize and display reviews by product, you can provide information from a more consumer-centric perspective.

By integrating with Instagram, you can not only drive new traffic to the product and service pages on your company’s website but also increase the likelihood of customers returning via organic search later on—since they’re engaging with your content there. Thus, effectively utilizing visual UGC can help boost your conversion rate (CVR).

5. UGC and Marketing Strategy

—What Is UGC Marketing?

UGC marketing refers to a marketing approach that generates revenue by collecting content created by consumers and utilizing it as a trustworthy information source for customers.

Since it delivers results without requiring high advertising costs, it offers excellent cost-effectiveness. With CPAs currently skyrocketing, now is the ideal time to start implementing these strategies. In this section, we’ll explain various marketing strategies that utilize UGC marketing.

—Building Loyal Customers

Loyal customers are those who have a strong attachment to a specific brand, product, or service and continue to purchase them repeatedly over a long period of time. Unlike high-value customers—who are characterized by frequent purchases and high spending—loyal customers are defined by their specific attachment to a brand, product, or service.In short, they can be characterized as “die-hard fans” who are unlikely to switch to other brands easily.

Creating loyal customers has become a critical challenge in modern marketing. This is because fostering loyal customers enables companies to generate consistent, stable revenue and build long-term business plans.Furthermore, loyal customers actively promote the brands, products, and services they love to customer segments that are not yet familiar with them; as a result, their reviews carry high credibility and are more likely to lead to the acquisition of new customers.

Click here for examples of customer loyalty improvement initiatives

—One-to-One Marketing

To cultivate loyal customers, it is necessary to implement several marketing strategies. One such strategy is one-to-one marketing. As the name suggests, one-to-one marketing is a marketing approach that involves communicating with customers in a way that is tailored to the needs of each individual.

To cultivate loyal customers, it is important to provide information from the customer’s perspective that truly resonates with them. This type of communication builds trust and a sense of security, which in turn encourages them to purchase products and services.

Examples include sending emails with information likely to interest customers and implementing recommendation features that display relevant products based on their purchase history.

Additionally, actively providing post-purchase support helps turn customers into loyal fans. By using UGC tools to respond to customer reviews, customers are more likely to feel positively about posting reviews, increasing the likelihood that they will submit another review during their next purchase.

—Fan Marketing

Fan marketing is a strategy that involves cultivating brand fans—people who love and actively promote your products or services—and leveraging their influence for marketing purposes.

Compared to loyal customers, fans are more enthusiastic; they use products and services with greater passion and are more likely to promote them. In recent years, some companies have begun developing brand-specific communities to nurture loyal customers and fans, providing a “space” where customers can communicate with one another.

Within these communities, you can observe existing loyal customers and fans actively interacting with one another—exchanging opinions and gathering information about the brand.

UGC tools can serve as one such community. Reviews submitted by loyal customers and fans through UGC tools are perceived as trustworthy and authentic customer experiences. By featuring them as top reviews, brands can create a positive impression not only on existing customers but also on new ones.

Furthermore, by utilizing UGC tools as a community where users can generate and share ideas, brands can positively influence not only new customers but also various customer segments, including high-value customers. This approach holds the potential to foster new loyal customers and fans.

6. Risks and Countermeasures to Be Aware of When Utilizing UGC

—UGC and Negative Reviews

When collecting UGC, negative reviews are often posted. Since negative reviews can damage the image of a product, service, or brand, many companies may find this problematic.

However, in the case of negative reviews—such as those expressing dissatisfaction with a product or noting that the actual experience differed from expectations—publishing them may actually increase trust in the brand.In recent years, there has been a growing emphasis on the quality of reviews; if a site features only positive reviews, new customers may suspect they are “fake reviews.” Therefore, deliberately publishing lower-rated reviews can help establish your brand as trustworthy—one that is transparent enough to share negative feedback—making it more likely that customers will use your site.

Furthermore, responding to negative reviews can make customers feel that their feedback is being taken seriously, which has the potential to increase customer engagement. By displaying this exchange alongside the review, it becomes easier to convey to other customers that the brand takes customer service seriously; thus, it is important to demonstrate a commitment to addressing negative reviews rather than ignoring them.

On the other hand, if defamatory comments or unfounded negative reviews about a product, service, or brand are posted, they can damage the brand’s image and cannot be left unaddressed. In such cases, you can efficiently address the issue by using the review visibility settings provided by your review management tool.

By setting the review to “hidden,” it will no longer appear on the site.Additionally, tools like the UGC platform U-KOMI feature AI-powered automatic review classification, allowing you to set reviews to “public,” “hidden,” or “pending.” This reduces the workload on staff, enabling them to review hidden or pending reviews at their convenience. The ability to utilize such features is a distinct advantage unique to review management tools.

—Compliance with the Pharmaceutical and Medical Devices Act (formerly the Pharmaceutical Affairs Act)

The “Pharmaceuticals and Medical Devices Act” refers to the “former Pharmaceutical Affairs Law,” also known as the “Act on the Assurance of the Quality, Efficacy, and Safety of Pharmaceuticals, Medical Devices, and Other Products”; its official name is “Act on the Assurance of the Quality, Efficacy, and Safety of Pharmaceuticals, Medical Devices, and Other Products.” The following is a quote from its purpose clause.

“Article 1: This Act establishes the necessary regulations to ensure the quality, efficacy, and safety of pharmaceuticals, quasi-pharmaceuticals, cosmetics, medical devices, and regenerative medicine products (hereinafter referred to as ‘pharmaceuticals, etc.’), and to prevent the occurrence and spread of hazards to public health and hygiene arising from their use; to take measures regarding the regulation of designated drugs; and to promote the improvement of public health and hygiene by taking necessary measures to promote the research and development of pharmaceuticals, medical devices, and regenerative medicine products for which there is a particularly high medical need.(*3)”

One reason why this Pharmaceutical and Medical Device Act is viewed as problematic in the context of reviews is that it applies not only to companies but also to information disseminated by general consumers. Reviews regarding the efficacy and effects of products lack objectivity and cannot be regarded as guarantees of those products’ efficacy and effects.

Consequently, while such reviews cannot be published because they violate the Pharmaceutical and Medical Devices Act, there may be instances where you wish to publish portions of the text written by customers that do not violate the Act.In such cases, by utilizing a review tool, you can hide only the text that violates the Act—the so-called “NG words”—while displaying the rest of the text as is.

*3 Ministry of Health, Labour and Welfare. “Act on Securing the Quality, Efficacy, and Safety of Pharmaceuticals, Medical Devices, and Other Products.”
August 10, 1960, https://www.mhlw.go.jp/web/t_doc?dataId=81004000&dataType=0&pageNo=1, (accessed February 3, 2025).

—Compliance with “Stema” Regulations

“Ste-ma” is an abbreviation for “stealth marketing,” which refers to the act of promoting products or services while concealing the fact that it is an advertisement. For example, this includes promoting a company’s products or services using reviews or other methods similar to so-called “planted reviews.”It also includes having popular influencers promote products without explicitly disclosing that they have been paid to do so. This undermines the credibility of reviews—which are supposed to be trustworthy precisely because they appear to be third-party posts—and if the use of stealth marketing is exposed, it damages public trust in the company.

To maintain public trust, it is important to clearly disclose any self-promotion or promotions involving the exchange of compensation.

 7. Synergy Between UGC and SEO　

—Impact on Search Engine Rankings

Since reviews and word-of-mouth are based on consumers’ direct experiences, they are referred to as primary information (*4). Because this aligns with E-E-A-T (*5)—a concept frequently mentioned in Google’s SEO guidelines—it qualifies as a factor that influences Google’s evaluation as part of SEO strategies.E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness.

Publishing UGC not only increases the volume of keywords and content but also keeps your content fresh by continuously collecting reviews and updating information. Since this content is presented from the user’s perspective, it aligns more closely with users’ search purposes, intentions, and keywords, leading to improved click-through rates (CTR) and longer time spent on the site—allowing you to see tangible results from your SEO efforts.

*4 Primary information refers to information based on the direct experiences of the information provider or obtained through surveys, interviews, or other research methods.

*5 Elizabeth Tucker. “Latest Updates to Quality Rating Guidelines: Adding the ‘E’ for Experience to E-A-T.” December 15, 2022, https://developers.google.com/search/blog/2022/12/google-raters-guidelines-e-e-a-t?hl=ja, (accessed February 10, 2025).

—The Importance of UGC Collection and Continuity

The more consistently you collect UGC, the greater the SEO benefits. As mentioned earlier, UGC—often referred to as an “information asset”—strengthens your company’s website; therefore, it is crucial to continuously generate, collect, and accumulate reviews.As data accumulates and the volume becomes visibly large, even if there are a few low-rated reviews, this serves as proof that the site is used by many customers, which ultimately increases trust in the site.

—The Secret to Enriching Your Own Website

Many brands likely operate by using both online marketplaces like Amazon and Rakuten and their own websites. While sales tend to be stronger on Amazon and Rakuten—and products are more likely to be viewed in search results—aren’t there quite a few brands that struggle with sales on their own sites failing to keep pace and low visitor traffic? UGC tools can address this issue.

Posting UGC on your brand’s website increases the volume of content on the site. Combined with visual UGC, this can make the site look more polished and appealing, making it easier to capture customers’ interest.Furthermore, displaying star ratings, numerical ratings, and the number of reviews in Google Search’s Product Listing Ads (PLAs)—similar to Amazon and Rakuten—encourages visitors to your own site and improves your conversion rate (CVR). This series of measures not only increases the number of visitors to your site and boosts sales there but also naturally serves as an SEO strategy, so you can expect synergistic effects.

8. Collection of the Latest UGC Use Cases

Here, we introduce actual brands using the UGC tool U-KOMI, highlighting the results they’ve achieved since implementing the tool.

—Kurashikinu (CVR Improvement)

Clabiz Co., Ltd. operates “Kurashikinu,” a brand that sells socks and undergarments made with an abundance of natural materials such as silk and wool. Within one month of implementing U-KOMI, the company collected over 750 reviews, resulting in a 1.5-fold increase in incoming sessions, a 1.2-fold increase in conversions, and a 1.3-fold increase in sales.

Click here for details on the Kurashikinu case study

—famfam (Utilizing the Reply Feature)

From Co., Ltd. sells dog food made from safe, domestically produced beef. After implementing U-KOMI, the number of customers making purchases based on reviews increased, leading to a rise in the conversion rate. Polite replies to reviews have revitalized communication with customers, fostering a sense of security and trust in the brand.

Click here for details on the famfam case study

—KEYMEMORY (Utilizing Visual UGC)

With the concept of “Special Moments in Kamakura,” KEYMEMORY designs and sells items in Kamakura—inspired by loungewear and workplace uniforms of all kinds—that help people relax and enjoy their daily lives. After implementing U-KOMI, they successfully gathered 1,700 reviews in just three months.By continuously uploading short videos and live streams created by staff using the visual UGC feature, the content is also being utilized to enhance customer service at their physical stores.

Click here for details on the KEYMEMORY case study

9. Pioneering a New Era of Marketing with UGC

—UGC Strategies in the AI Era

Today, AI has become an indispensable part of marketing. Many UGC platforms now incorporate AI features, and it’s safe to say that AI will become an increasingly important tool in the future.

Regarding AI features in UGC, in addition to the automatic review evaluation function mentioned earlier, some platforms now include features that analyze and summarize collected reviews to highlight the top ones, as well as automated reply functions where AI automatically responds to customer questions.

On the other hand, did you know that UGC itself can be effective when combined with AI?

Generative AI tools, such as ChatGPT and Google AI Overviews, are used daily not only in business settings but also by general users. When people search for specific products or services in their daily lives, websites that have implemented UGC tools have the advantage of being more likely to be featured in these search results.

In other words, it’s possible to gain a competitive edge over rivals who haven’t implemented UGC tools.

AI and UGC tools influence each other, and we can expect to see even greater benefits from using UGC tools in the future.

—Future Prospects for UGC

From a marketing perspective, UGC is already demonstrating its appeal, and failing to leverage it is tantamount to missing out on significant business opportunities. Since UGC is continuously generated, it has a strategic impact not only on UGC tools but also on brand communities.

Until now, many brands may have focused on CRM (Customer Relationship Management). This refers to a system designed to manage and strengthen the relationship between a company and its customers for mutual benefit, with the primary focus on managing and utilizing customer information. Many brands are actively working to build trust with customers and turn them into repeat customers and brand advocates.While CRM involves companies investing time and resources in marketing to strengthen customer relationships, UGC is opening up new horizons for marketing that goes beyond this.

This is a marketing strategy known as FRM. FRM stands for Fan Relationship Management and represents a new concept where fans attract and nurture other fans. Specifically, it involves creating communities where customers can communicate with one another, enhancing fan loyalty and encouraging fans—including new customers—to spread the word about products and services among themselves.Ultimately, this approach holds the potential to realize a form of marketing that eliminates the need for sales. By integrating with word-of-mouth and reviews, and enabling real-time UGC exchanges, it fosters a constantly dynamic community platform. This makes it possible to address various challenges, such as improving the cost-effectiveness of advertising and analyzing and utilizing customer data.

10. UGC Trends in 2026: Latest Developments

As we enter 2026, UGC marketing is entering a new phase. Here are the latest trends and developments.

—Optimization for AI Overview Is Essential

With the full-scale rollout of Google’s AI Overview (formerly SGE), there is a growing trend for sites with UGC to be prioritized in AI search results. Sites featuring actual customer reviews are more easily recognized by AI as “reliable sources,” and their appearance in search results has increased by an average of 1.8 times (based on our own research).

— Demand for Video Reviews Is Surging

Compared to 2025, the number of consumers seeking video reviews has increased by approximately 2.3 times. Particularly in the beauty, fashion, and food industries, short video reviews—typically 30 seconds to 1 minute in length and filmed on smartphones—have been shown to boost conversion rates (CVR) to 1.5 to 2 times that of traditional text reviews.

—Increasing Importance of Review Transparency and Trustworthiness

More than a year has passed since the enforcement of “stealth marketing regulations,” and consumers have become even more discerning. In a 2026 survey, 83% of consumers responded that they “always check the credibility of reviews.” We have entered an era where reviews backed by proof of purchase and thoughtful responses to negative reviews directly impact brand trust.

—Strengthening Integration Between Instagram and TikTok

When it comes to collecting UGC from social media, the importance of integrating with TikTok has skyrocketed alongside Instagram integration. Among brands targeting Gen Z, there are numerous cases where leveraging UGC via TikTok has increased engagement rates by an average of 2.5 times.

—Standardization of AI Auto-Reply Features

The number of brands utilizing AI to respond to reviews is surging. Features like U-KOMI AI make it possible to maintain and improve customer satisfaction while reducing response times by 90%. We’ve entered an era where it’s possible to simultaneously reduce staff workload and enhance customer engagement.

Summary

In this article, we’ve provided a comprehensive overview of UGC—from basic concepts to implementation strategies, risk management, and future prospects. Please use this as your guide to UGC to answer various questions, such as “What is UGC?” and “Is UGC really effective for marketing?”

U-KOMI is a UGC (User-Generated Content) tool designed to collect and utilize customer feedback. By using this tool, you can not only display reviews attractively on your e-commerce site and improve conversion rates (CVR) by leveraging Instagram content, but you can also utilize reviews—a valuable, real-time information asset—through built-in features that enable real-time analysis and action.

Furthermore, U-KOMI features an AI function called U-KOMI AI. U-KOMI AI is a suite of smart AI functions that performs sentiment analysis, keyword extraction, AI score calculation, and automated replies based on reviews. From
customer support to service and product improvements, it takes your marketing to the next level.

We encourage you to take this opportunity to consider the benefits of implementing a UGC tool and explore how it can align with your company’s marketing strategies.

What is UGC? View a list of case studies here: https://u-komi.com/jirei

Download the whitepaper here: https://u-komi.com/

Contact U-KOMI here: https://u-komi.com/contact/