U-KOMI, a tool for utilizing UGC, begins offering functions for collecting and posting user-generated content (UGC) from "TikTok" and "X

By integrating U-KOMI’s review feature with its UGC collection and publishing capabilities, we are now able to provide visually appealing content

Subspire Inc. April 24, 2024, 12:00 PM

U-KOMI is pleased to announce the launch of its UGC (user-generated content) collection and publishing features on TikTok and X.

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▼About U-KOMI’s New Features

• Collecting UGC from 'TikTok' and 'X' via URL search
• Managing collected TikTok and X posts
• Publish collected posts to designated sections of your company’s e-commerce site
• Display "review stars" and "buy buttons" on collected posts 

Background of Development

In recent years, there has been a growing trend of utilizing various photos and videos—including those from ‘Instagram’—on company e-commerce sites and landing pages (LP). U-KOMI has now launched a new feature to collect and display UGC from the vertical video platforms ‘TikTok’ and ‘X’, in addition to Instagram Reels. This enables businesses to reach a broader target audience than ever before.

With this UGC collection and display feature, you can collect and display UGC videos and images from Instagram, TikTok, and X on your own e-commerce sites and landing pages (LP). After collecting and selecting content via URL search, you can display it by embedding a tag issued by U-KOMI into your site. By registering related products for each piece of content and displaying a "Shop" button, you can seamlessly guide customers to product detail pages without them leaving your e-commerce site. Furthermore, by integrating U-KOMI’s review feature with the UGC collection and display feature, you can provide visually appealing content.

U-KOMI also allows you to upload original vertical video files to the platform, enabling you to publish and utilize long-form live commerce videos. By combining your own video content with UGC, we provide a more powerful tool for driving sales. With this feature, we are committed to supporting the conversion rates (CVR) and further growth of companies that wish to collect and publish UGC not only from Instagram but also from TikTok and X.

UGC is one of the most important tools in marketing. U-KOMI is a UGC utilization tool that allows you to collect and leverage customer feedback. By implementing U-KOMI on your company’s website, you can enhance the site’s value while also utilizing it for marketing activities such as product promotions.

▼7 Key Features of U-KOMI

1. Simplified Review Submission: Users can submit reviews without logging in, simply by filling out the form in the review request email. Since users can submit reviews stress-free, the review acquisition rate increases. Additionally, you can customize email templates and the review submission screen.
2. Boost Response Rates with U-KOMI’s Email Delivery Algorithm! U-KOMI’s email delivery algorithm ensures emails are sent at the optimal time, raising the review response rate—which typically hovers around 1–2% on standard websites—to approximately 10%.
3. Integrate Instagram Content: You can utilize Instagram users’ photos and videos directly on your website. This helps engage Instagram users and can lead to increased conversions. You can collect UGC via hashtags and mentions, and place a product purchase button. This feature allows customers to make a purchase without leaving your e-commerce site.
4. Collect Useful Review Data with Custom Questions: By including questions about the product or the customer when requesting a review, you can gather more insightful and useful review data. You can also use custom questions to create filters and perform analyses.
5. Attractive Display of Customer Feedback: Reviews can be displayed on various pages, such as the homepage and product pages. Review submissions generate a large volume of UGC content containing diverse keywords on your e-commerce site, which has an outstanding effect on SEO. Furthermore, reviews allow customers to easily navigate to product details, leading to an expected increase in conversions.
6. Increase Repeat and New Purchases Through Automatic Coupon and Point Integration You can automatically link points and issue coupons. By offering rewards to customers, you can increase your review acquisition rate.
7. Stand Out with Photo and Video Content Customers can add photos and videos when submitting reviews, and these can be viewed directly on the site. By utilizing customer-generated photos and videos for display on the site, you can expect a strong visual UGC effect.

＝Company
Overview＝Company Name: Subspire Inc. Address
: 368-8 Kuzuno, Kumihama-cho, Kyotango City, Kyoto
Prefecture 629-3421 Representative
: Riley Churchill Established: December
2013 URL
: https://subspire.co.jp/事業内容: System Development, Open Source Customization, Web Marketing, Web Design, Programming, Website Management (English Support Available)

◼ Contact Information for Inquiries
Company Name: Subspire Inc
. Contact Person: Okamura, U-KOMI Division
Email: info@subspire.co.jp