makeshop: Boosting Sales and Enhancing the Customer Experience Through the “U-KOMI” App Review and UGC Utilization
To grow your e-commerce revenue on MakeShop and strengthen your site’s credibility, it’s important to incorporate and utilize reviews and UGC (User-Generated Content).
The UGC tool “U-KOMI” is a UGC-based marketing support tool that not only supports text reviews but also reviews accompanied by photos and videos, and allows you to collect, publish, manage, and analyze social media content from platforms such as Instagram, X, and TikTok.
In this article, we’ll provide a detailed explanation of U-KOMI’s features, functions, and benefits, as well as the steps for implementing it on makeshop.
1. U-KOMI’s Features and Benefits of Implementation
The UGC tool “U-KOMI” is not merely a tool for displaying reviews; it is a multifunctional app that contributes to improving the customer experience before and after purchase, strengthening SEO strategies, and even supporting AI search initiatives. It offers significant benefits to makeshop users and helps solve various challenges in e-commerce site management.
—Key Features and Functions
1. Collect Reviews via Dynamic Emails & LINE
・You can send review requests via email, and customers can submit reviews directly within the email.
・Reviews can be collected without additional effort, leading to improved conversion rates.
・Based on user behavior data and past trends, U-KOMI automatically determines the most effective content and timing, delivering the optimal review request to each individual user.
・In addition to email, the system supports delivery via LINE messages, enabling high open and response rates to maximize review submission rates and conversion rates (CVR).
2. Survey Function Using Custom Questions
・You can add custom question (survey) items and answer choices to review request emails.
・Based on the response data, you can conduct in-depth analysis of customer needs and filter review displays accordingly.
Click here for more details on survey campaigns
3. Automatic Collection of UGC from Social Media
• Automatically collect photos and videos posted by users on Instagram, X, and TikTok.
・By utilizing hashtags and mentions, you can feature authentic product experiences as promotional content.
4. Rewards Integration
・You can automate the awarding of points or distribution of coupons in response to actions such as posting reviews.
・Points can be automatically credited to customers’ accounts in makeshop.
・For coupons, you can automatically generate and distribute makeshop coupon codes to each purchaser.
5. U-KOMI AI Implementation
・AI Review Summary Feature: AI automatically analyzes and summarizes accumulated reviews, displaying the summary at the top of the review section. Additionally, it extracts and visualizes up to five keywords (topics).
・AI Review Reply Feature: The AI analyzes reviews posted by users and automatically generates appropriate replies. For reviews written in English, replies are automatically generated in English, making the system compatible with multiple languages, not just Japanese.
・AI Score Feature: Sentiment analysis is performed using an AI algorithm, and the results are displayed on the admin dashboard as five distinct scores.
・Automatic Translation Feature: User-submitted reviews are automatically translated into the target language selected by the user. Translation is available into “Japanese,” “English,” “Thai,” “Simplified Chinese,” “Traditional Chinese,” “Korean,” and “French.”
By using U-KOMI AI, even busy store operators can minimize the effort required to manage reviews.
Click here for more details about U-KOMI AI
—Benefits of Implementation
1. Improved Customer Satisfaction
・By replying to posted reviews, you can provide the same one-on-one customer service as in a physical store. This improves customer satisfaction and leads to more repeat business.
2. Effectiveness as an SEO Strategy
・User-generated content (UGC) is recognized by search engines as highly relevant content, contributing to improved rankings in organic and AI-powered search results.
3. Improved CVR (Conversion Rate)
• The strength of the UGC tool “U-KOMI” lies in its high review acquisition rate.
・The number of reviews is a key metric related to CVR; the more reviews there are, the greater the impact on CVR. Therefore, by implementing U-KOMI, you can achieve a CVR improvement proportional to your review acquisition rate.
・UGC and visual UGC that convey real-world user experiences help alleviate customer concerns and increase purchase rates.
・By ensuring the reliability and transparency of reviews through the implementation of the UGC tool “U-KOMI,” we help you build a trustworthy website.
Click here for details on visual UGC
2. Steps for Implementing U-KOMI on makeshop
The U-KOMI app is designed for easy implementation and configuration.
—Implementation Process
1. Install the App
Install the makeshop app.
2. Create a U-KOMI Account
Create a U-KOMI account.
3. Log In and Complete Initial Setup
Log in to the U-KOMI admin panel.
Then, follow the setup guide to complete the initial configuration.
At this stage, you’ll integrate order data and import existing reviews. This can be done with a single click, without any extra effort.
4. Adding the U-KOMI Tag
To display review content on your site, add the U-KOMI tag to your theme.
With these four simple steps, you can easily start using U-KOMI.
Our U-KOMI support team will provide detailed assistance with the setup process. Please feel free to contact us.
* Each step takes only a few minutes to complete.
* If you’re unsure how to install the tags or are having trouble with other settings, please feel free to contact us via the chat icon in the bottom right corner of the U-KOMI admin panel.
3. Key Integration Points Between makeshop and “U-KOMI”
U-KOMI integrates seamlessly with makeshop, allowing you to maximize the effectiveness of your review campaigns while minimizing the effort required for implementation. Here are the main integration features.
1. Review Requests at the Optimal Time, Synchronized with Order Data
U-KOMI automatically syncs with order data from makeshop. This ensures that review request emails are automatically sent to customers at the optimal time.
Furthermore, U-KOMI supports integration with LINE Official Accounts within makeshop, allowing review request messages to be automatically sent via LINE.
By leveraging LINE, which boasts high open and click-through rates, you can efficiently collect more reviews than with email alone, thereby improving your review acquisition rate.
Click here for details on LINE integration
2. Bulk Import of Past Order Data
With U-KOMI, you can easily import past order information from makeshop with just one click.
This allows you to start collecting reviews from existing customers immediately after implementation, enabling you to quickly build up a collection of review content.
3. Automatic Import of Existing Reviews
You can also import existing review information accumulated within MakeShop into U-KOMI with a single click. This allows you to integrate your
past review data into U-KOMI without wasting any of your existing information assets.
Right now, you can try the makeshop “U-KOMI” app for free for one month.
After installing the app, you can select your preferred plan and try it for free for one month.
*This promotion may end without prior notice.
Summary
U-KOMI, a UGC tool, is a multifunctional marketing tool that leverages “customer reviews”—the voice of your customers.
U-KOMI incorporates a suite of AI features called “U-KOMI AI,” which performs sentiment analysis, keyword extraction, AI score calculation, and automated replies for reviews. From
customer support to service and product improvements, it takes your marketing to the next level.
User-generated content (UGC), including reviews, is often referred to as an “information asset.” The greater the volume and the richer the content, the more it instills a sense of security in new customers and builds trust. Ultimately, this leads to an improvement in conversion rates (CVR).
In fact, there are examples where the engagement rate—the percentage of total orders made by customers who purchased after viewing a review or Instagram post—has improved by as much as 69.7%.
For merchants using makeshop, U-KOMI is a powerful support tool that handles review management, UGC utilization, and SEO enhancement all in one place. Since installation and setup are simple, even first-time users can implement it effortlessly.
Why not harness the power of reviews and UGC to further enhance the value of your makeshop store? Install U-KOMI today and experience the tool’s benefits for yourself!
View a list of UGC use cases here: https://u-komi.com/jirei
Download materials here: https://u-komi.com/
Contact U-KOMI here: https://u-komi.com/contact/
