U-KOMI", a highly functional review ASP service, links up with "Repeat Line" to enhance the review collection function through the use of LINE.
U-KOMI has partnered with "Repeat Line," a LINE extension tool specialized for D2C businesses provided by Starks Co., Ltd. (Headquarters: Meguro-ku, Tokyo; Representative Director: Shinya Uenoyama).
This integration enables the promotion of reviews and word-of-mouth feedback via LINE, making it possible to expect an increase in the number of reviews collected.
■Background of
the Partnership Product reviews play a significant role as a key factor for consumers to determine whether they have received the desired content or results after a purchase.
While this has long been standard practice globally, the importance of utilizing product reviews and UGC is also growing in Japan. However, there are many cases where companies struggle because their efforts to collect product reviews are not progressing as expected.
By integrating with "Repeat Line," we will enable review collection via LINE—which has 92 million monthly active users (as of the end of March 2022)—to improve collection rates.
■Specific Examples of Integration Initiatives We implemented the integration feature with "
Repeat Line" at "Tamachan Shop," a retailer of natural foods aimed at "those seeking health, beauty, and weight loss from the inside out through daily meals."
While the shop had previously sent email notifications to customers asking them to submit product reviews, after utilizing the integration with "Repeat Line" to send notifications via LINE, the review collection rate doubled compared to email, and the shop successfully obtained a large number of reviews.
Site Screenshot (https://tamachanshop.jp/online/category/bikonaya)
■What
is U-KOMI, the UGC Review Marketing Tool? Customer feedback is a crucial element in marketing.
U-KOMI is a tool that achieves an acquisition rate approximately eight times higher than that of standard review collection tools.
By configuring custom questions, it is now possible to gather the specific feedback you need from users regarding your own services. Additionally, users can ask questions about individual products directly on the site, and by answering these questions, you can easily generate Q&A content.
■About Subspire Co., Ltd. Subspire Co., Ltd
. specializes in web technology and web system development from a global perspective. We have localized and developed solutions that are standard overseas but previously unavailable in Japan, bringing them to the Japanese market.
In today’s increasingly digital world, we plan to continue developing and providing unique review marketing tools.
=Company
Overview=Company Name: Subspire Inc.
Address: 19-3 Amino, Amino-cho, Kyotango City, Kyoto Prefecture
629-3101Representative: Riley John ChurchillEstablished
: December 2013URL
:
https://subspire.co.jp/事業内容: System Development, Open Source Customization, Web Marketing, Web
Design, Programming, Website Management (English Support Available)
<Contact>
U-KOMI:
https://u-komi.com/担当者: U-KOMI Division, Abe
Email: abe@u-komi.com