Started providing services for on-demand media utilization of UGC in conjunction with Instagram.

U-KOMI has released a feature that allows users to collect UGC content from Instagram.

This enables hotels, restaurants, and e-commerce businesses to collect, utilize, and analyze UGC posted by users on Instagram directly on their own websites, helping to drive conversions for their services.

Example
of UGC Content on Product Detail
Pages By linking content collected from Instagram to specific products, it can be displayed alongside review data obtained through U-KOMI, making it easy to create a path from each piece of UGC content to the purchase page.

Example of display when Instagram content is linked to product data

<Expected Benefits of Acquiring UGC from Instagram>

• Enhanced owned media content
• Promotional Effect: Driving Users from User Posts to Sales Pages and Through to Purchase

■What is U-KOMI, the UGC Review Marketing Tool?

Customer feedback is one of the most important elements in marketing.

U-KOMI is a tool that acquires an average of about 10% of reviews via email, achieving an acquisition rate approximately eight times higher than that of typical review collection tools.

By setting custom questions, you can now gather the specific feedback you need from users regarding your own services.

Additionally, users can ask questions about specific products directly on the site, and by answering these questions, you can easily generate Q&A content.

■Background on Developing UGC Collection from Instagram

Improving conversion rates on a company’s website and driving sales is an eternal theme that marketers are constantly pursuing in their marketing activities.

Japanese companies are finally beginning to recognize the value of leveraging UGC, a practice that has become standard globally.

Collecting UGC from Instagram tends to increase conversion rates (CVR) by 1.2 to 1.3 times overseas. We developed this feature to further enhance these results by collecting user reviews simultaneously.

From the U-KOMI admin panel, you can collect user posts from Instagram as well as your own company’s photos, and freely curate them as an owned media gallery.

■ About Subspire Co., Ltd.

Subspire Inc. specializes in web technology and system development from a global perspective. We have localized and developed solutions that are standard overseas but previously unavailable in Japan, bringing them to the Japanese market.

In today’s increasingly digital world, we plan to continue developing and providing unique UGC and review marketing tools.

=Company Overview=

Company Name: Subspire Inc.
Address: 19-3 Amino, Amino-cho, Kyotango City, Kyoto
Prefecture 629-3101 Representative
: Riley John Churchill Established: December
2013 URL: https://subspire.co.jp/

Business Activities: System development, open-source customization, web marketing, web design, programming, website operation (English support available)

<Contact Us>

U-KOMI:
https://u-komi.com/担当者: U-KOMI Division, Abe
Email: abe@u-komi.com