Launching a Service That Integrates with Instagram to Leverage User-Generated Content (UGC) on Owned Media

U-KOMI has released a feature that allows users to collect UGC content from Instagram.

This enables hotels, restaurants, and e-commerce and online retailers to collect, utilize, and analyze UGC posted by users on Instagram on their own websites, which is expected to boost conversion rates for their services.

Example

of Using UGC Content on Product Detail Pages By linking content collected from Instagram to specific products, businesses can display it alongside review data obtained through U-KOMI, making it easy to create a path from each piece of UGC content to the checkout page.

Example of how content appears when Instagram content is linked to product data

<Expected Benefits of Acquiring UGC from Instagram>

• Enhanced owned media content
• Sales promotion effect: Users transition from user-posted content to the sales page and complete a purchase

■What Is U-KOMI, the UGC Review Marketing Tool?

Customer feedback is one of the most important elements in marketing.

U-KOMI is a tool that acquires an average of about 10% of reviews via email, achieving an acquisition rate approximately eight times higher than that of typical review collection tools.

By setting up custom questions, you can now gather the specific feedback you need from users regarding your own services.

Additionally, users can ask questions about specific products directly on the site, and by answering these, you can easily generate Q&A content.

■The Background Behind Developing UGC Collection from Instagram

Improving conversion rates on a company’s website and driving sales is a perpetual challenge that marketing professionals constantly strive to address.

Japanese companies are finally beginning to recognize the value of leveraging UGC, a practice that has long been standard globally.

We developed this feature because collecting UGC from Instagram tends to increase conversion rates (CVR) by 1.2 to 1.3 times in overseas markets, and we wanted to further enhance this effect by collecting user reviews simultaneously.

From the U-KOMI admin interface, you can collect user posts from Instagram as well as your company’s own photos and freely curate them as an owned media gallery.

■About Subspire Co., Ltd.

Subspire Co., Ltd. specializes in web technology and web system development from a global perspective. We have been localizing and developing solutions that are standard overseas but not yet available in Japan, and bringing them to the Japanese market.

In today’s world, where IT adoption is advancing at an ever-increasing pace, we plan to continue developing and providing “ONLY ONE” UGC and review marketing tools.

=Company Overview=

Company Name: Subspire Inc.
Address: 19-3 Amino, Amino-cho, Kyotango City, Kyoto Prefecture 629-3101
Representative: Riley John Churchill
Established: December
2013 URL:https://subspire.co.jp/

Business Activities: System development, open-source customization, web marketing, web design, programming, website operation (English support available)

<Contact Us>

U-KOMI:
https://u-komi.com/担当者: U-KOMI Division, Abe
Email: abe@u-komi.com