Subspire, Inc., the provider of U-KOMI, has launched a service featuring the world’s first feature that allows users to post reviews directly from email
U-KOMI has developed and launched a service—the world’s first of its kind—that enables businesses to collect customer reviews directly within emails through the implementation of “dynamic email,” a next-generation email format.
This is expected to improve the review acquisition rate for companies—such as service providers and e-commerce and mail-order businesses—that collect reviews on their own websites, while also enabling the development and improvement of new services and enhanced sales promotion through the increased number of customer reviews.
The video above demonstrates the actual process of submitting a review directly within an email.
<Expected Benefits of Collecting Reviews Directly Within Emails>
- Review requests that place no burden on users
- Sales promotion benefits from increased review volume and collection rates
■What is U-KOMI, the UGC Review Marketing Tool?
Customer feedback is one of the key elements of marketing.
U-KOMI is a tool that acquires an average of about 10% of reviews via email, achieving a conversion rate approximately eight times higher than that of typical review collection tools.
By configuring custom questions, you can gather the specific feedback you need from users regarding your own services.
Additionally, users can ask questions about specific products directly on the website, and by answering these questions, it’s easy to generate Q&A content.
■Background on the Development of Review Collection via Email
Gathering customer feedback is a crucial factor in a company’s marketing activities.
With existing review marketing tools, customers often had to log in to the relevant website to write a review, and the process of providing product feedback involved a lot of effort and was cumbersome.
As a result, the review collection rate from email campaigns was only around 1%, and the reality was that businesses had to spend marketing budgets—such as offering points—to gather reviews; otherwise, they would not be collected.
By implementing the in-email review submission feature, we have further increased the customer review collection rate, making it easier to gather reviews.
■ About Subspire Co., Ltd.
Subspire Co., Ltd. specializes in web technology and web system development from a global perspective. We have localized and developed solutions that are standard overseas but previously unavailable in Japan, bringing them to the Japanese market.
In today’s world, where IT adoption is advancing at an ever-increasing pace, we plan to continue developing and providing “ONLY ONE” review marketing tools.
=Company Overview=
Company Name: Subspire Inc.
Address: 19-3 Amino, Amino-cho, Kyotango City, Kyoto Prefecture 629-3101
Representative: Riley John Churchill
Established: December
2013 URL:https://subspire.co.jp/
Business Activities: System development, open-source customization, web marketing, web design, programming, and website operation (English support available)
<Contact>
U-KOMI:
https://u-komi.com/担当者: U-KOMI Division, Abe
Email: abe@u-komi.com
