D2C repeat purchase cart "RakuRaku Repeat" Begins Integration with Next-Generation User-Generated Content Marketing Tool "U-KOMI"
Net Shop Support Office Co., Ltd. (Headquarters: Shinjuku Ward, Tokyo; Representative Director: Naruhito Izumi) announced on Monday, October 5, 2020, that “RakuRaku B2B,” a B2B shopping cart web ordering and procurement system designed to digitize business-to-business transactions, has established an API integration with U-KOMI.
<Background of the RakuRaku Repeat × U-KOMI Integration>
In today’s consumer market, the importance of content created by general users is on the rise.
We are entering an era of significant shifts in society’s information landscape, driven by the search for a “new normal” in the wake of the COVID-19 pandemic and the information explosion anticipated with the imminent arrival of the 5G era.
Even within the e-commerce market, which is attracting more attention than ever before, it is no exaggeration to say that promotions based on accumulated reviews are a key factor in determining sales.
“If only users could post reviews directly from the review request email…”
“I want to display review-related content on each page!”
“If only we could request reviews via LINE…”
“If only we could add photos to reviews…”
“I want to automate review management…”
We’ve been receiving more and more inquiries like these from e-commerce businesses.
That’s why we at “RakuRaku Repeat” are offering a next-generation approach as a marketing tool that leverages UGC (User-Generated Content)—the “key” to helping e-commerce businesses gain a competitive edge in the increasingly fierce battle for customer acquisition—by considering both the current state of the ever-expanding D2C and repeat e-commerce markets,and the future of the ever-expanding D2C and repeat e-commerce sectors. We have established an API integration with “U-KOMI,” which offers a next-generation approach as a marketing tool that leverages UGC (User-Generated Content)—the “key” to helping e-commerce businesses gain a competitive edge in the fierce battle for customer acquisition.
One of U-KOMI’s major features is that it uses AI to assign scores to each review,
allowing for more precise configuration of which reviews to automatically publish. This means that, day after day,
review data every single day.
This is an extremely useful feature for large stores that receive a large volume of reviews every day.
<What You Can Achieve with Rakuraku Repeat × U-KOMI>
By using U-KOMI, you can do the following:
① Collect reviews via email
With supported email clients, you can display a review form directly within the email. Without requiring users to log in, these easy-to-understand emails help increase both open rates and review submission rates. As the number of reviews grows, you can also expect an increase in conversion rates.
② Analyze review content with AI
By understanding the meaning of words and performing sentiment analysis, the system rates the review text, which can then be used for automated posting and other purposes. It also automatically extracts useful data from review content, such as product-related keywords from the review text.
③ Stronger Reviews with Custom Questions
You can add custom questions in the same format as a survey. Since you can add custom questions for each product, you can obtain more meaningful review data. You can also use custom questions to create filters and perform analyses.
There are plenty of other features to help you leverage UGC!
・Increased repeat and new purchases
・Stand out with photo content
・Improve customer satisfaction through Q&A
・Make it easier to post reviews
・Boosts your site’s credibility
・Neatly display customer feedback
・Integrate Instagram content (coming soon)
・Add “★” to Google organic search results
・View review-related analytics
These U-KOMI features will now be available in Rakuraku Repeat as well.
Including the features scheduled for implementation, this is an ideal UGC marketing tool that continues to be refined, enabling e-commerce businesses to implement more multifaceted UGC marketing strategies than ever before.
<Features of the UGC Review Marketing Tool “U-KOMI”>
1. Send review request emails
Boost your conversion rate with U-KOMI’s email delivery algorithm!
Customers can easily submit reviews without needing to log in. Additionally, U-KOMI’s email delivery algorithm ensures emails are sent at the optimal time, making it possible to raise the review acquisition rate—which is typically around 1–2% on standard websites—to approximately 10%.
2. Customer Review Submissions
Achieve a review response rate of around 10%!
3. Increased Conversion Rate
The more reviews you have, the higher your conversion rate!
<Company Profile – Subspire Co., Ltd.>
Subspire Co., Ltd., the developer and provider of U-KOMI, specializes in web technology and system development from a global perspective. We have been localizing and introducing to the Japanese market solutions that are standard overseas but previously unavailable in Japan.
In today’s increasingly digitized world, we plan to continue developing and providing “ONE OF A KIND” review marketing tools.
Company Name: Subspire Inc.
Address: 19-3 Amino, Amino-cho, Kyotango City, Kyoto Prefecture 629-3101
Representative: Riley John Churchill
Established: December
2013 URL:https://subspire.co.jp/ Business
Activities: System development, open-source customization, web marketing, web design, programming, website operation (English support available)
<Company Overview – Online Store Support Office>
As a team of e-commerce professionals, we develop and provide systems designed to stabilize and maximize e-commerce operations.Starting with “RakuRaku Repeat,” a shopping cart dedicated to D2C and repeat customers, we also offer “Assist Store Manager,” a management system for multiple marketplaces, and “RakuRaku B2B,” a B2B e-commerce shopping cart that innovates B2B wholesale transactions. Our services are utilized as a unified e-commerce platform that supports both retail and wholesale operations.
Company Name: Net Shop Support Office Co., Ltd.
Address: MYK Yotsuya, 11-9 Yotsuya Hon-Shiocho, Shinjuku-ku, Tokyo
Representative: Shigeto Izumi
, Representative Director Established: November
2013 URL:
https://netshop-pro.jp/事業内容:System Development, Online Store Creation, Software Sales
Major Services
“Assist Tencho,”
a centralized management system for operating multiple e-commerce stores https://assist-tencho.com/
An e-commerce cart specialized for D2C and repeat mail-order business“RakuRaku Repeat”
https://raku2repeat.com/
B2B e-commerce cart “RakuRaku B2B”
https://raku2bb.com/
B2B2C network order management platform “RakuRaku BBC”
Website
To implement Rakuraku Repeat, please contact the Online Store Support Office at the email address below to receive free support for this integration.
ネットショップ支援室サポートsupport3@netshop-pro.jp
