D2C Repeat Cart "Rakuraku Repeat" begins collaboration with "U-KOMI," a next-generation user-generated content marketing tool.

Net Shop Support Office Co., Ltd. (Headquarters: Shinjuku-ku, Tokyo; Representative Director: Naruhito Izumi) announced on Monday, October 5, 2020, that "RakuRaku B2B," its B2B cart web ordering system designed to digitize business-to-business transactions, has established an API integration with U-KOMI.

<Background of the Rakuraku Repeat × U-KOMI Integration>

In today’s consumer market, the importance of content created by general users is growing.

We are entering an era of significant shifts in society’s information landscape, driven by the search for a “new normal” amid the spread of COVID-19 and the information explosion anticipated with the imminent arrival of the 5G era.

Even within the e-commerce market, which is attracting more attention than ever before, it is no exaggeration to say that promotions based on accumulated reviews are a key factor in determining sales.

"If only users could post reviews directly from the review request email..."

"I want to display review-related content on every page!"

"If only we could request reviews via LINE..."

"If only we could add photos to reviews..."

“I want to automate review management…”

We’ve been receiving more and more inquiries like these from e-commerce businesses.

That’s why we at “Raku Raku Repeat,” considering the current state and future of the ever-expanding D2C and repeat e-commerce markets, have partnered via API with “U-KOMI”—a next-generation marketing tool that leverages UGC (User-Generated Content), the “key” to gaining a competitive edge in the fierce battle for customers—to provide a new approach.

One of U-KOMI’s major features is its use of AI to assign scores to each review,

allowing for more precise configuration of which reviews to automatically publish. This means that, day after day,

review data every single day.

This is an extremely useful feature for large stores that receive a high volume of reviews every day.

<What RakuRaku Repeat × U-KOMI Can Achieve>

By using U-KOMI, you can do the following:

① Collect reviews via email

With compatible email clients, you can display a review form directly within the email. Without requiring users to log in, these intuitive emails can boost open rates and review submission rates. As the number of reviews increases, you can also expect an increase in conversion rates.

② Analyze review content with AI

By understanding word meanings and performing sentiment analysis, the system rates review text, which can be utilized for automated posting and other purposes. It also automatically generates useful data from review content, such as extracting product-related keywords from the review text.

③ Stronger Reviews with Custom Questions

You can add custom questions in the same format as a survey. By adding custom questions for each product, you can obtain more robust review data. You can also use custom questions to create filters and perform analyses.

Plus, there are plenty of other features to help you leverage UGC!

・Increase in repeat and new purchases

・Stand out with photo content

・Improve customer satisfaction with Q&A

・Simplify the review submission process

・Boost your site’s credibility

・Neatly display customer feedback

・Integrate Instagram content (planned)

・Add "★" to Google organic search results

・View review-related analytics

These U-KOMI features will now be available on Rakuraku Repeat as well.

Including the features scheduled for implementation, this is an ideal UGC marketing tool that continues to be refined, enabling e-commerce businesses to implement more multifaceted UGC marketing strategies than ever before.

<Features of the UGC Review Marketing Tool "U-KOMI">

1. Send review request emails

Boost conversion rates with U-KOMI’s email delivery algorithm!

Customers can easily submit reviews without needing to log in. Additionally, U-KOMI’s email delivery algorithm ensures emails are sent at the optimal time, raising the review acquisition rate—which is typically around 1–2% on standard sites—to approximately 10%.

2. Customer Review Submission

Achieve a review conversion rate of around 10%!

3. Increased conversion rates

The more reviews you have, the higher your conversion rate!

<Company Overview – Subspire Co., Ltd.>

Subspire Co., Ltd., the developer and provider of U-KOMI, specializes in web technology and web system development from a global perspective. We have localized and developed solutions that are standard overseas but previously unavailable in Japan, bringing them to the Japanese market.

In today’s increasingly digital world, we plan to continue developing and providing unique review marketing tools.

Company Name: Subspire Inc.
Address: 19-3 Amino, Amino-cho, Kyotango City, Kyoto
Prefecture 629-3101 Representative
: Riley John Churchill Established: December
2013 URL: https://subspire.co.jp/　　
Business Activities: System development, open-source customization, web marketing, web design, programming, website operation (English support available)

<Company Overview – Online Store Support Division>

As a team of e-commerce professionals, we develop and provide systems designed to stabilize and maximize e-commerce operations. Starting with "RakuRaku Repeat," a D2C and repeat-purchase-specific shopping cart, we offer "Assist Store Manager," a management system for multiple marketplaces, and "RakuRaku B2B," a B2B e-commerce cart that innovates B2B wholesale transactions. Our solutions are utilized as an e-commerce platform that enables integrated management of both retail and wholesale operations.

Company Name: Net Shop Support Office Co., Ltd
. Address: MYK Yotsuya, 11-9 Yotsuya
Hon-Shiocho, Shinjuku-ku, Tokyo Representative: CEO Shigeto
Izumi Established: November
2013 URL:
https://netshop-pro.jp/事業内容: System Development, Online Store Creation, Software Sales Main Services
: Centralized management
system for operating multiple e-commerce stores"Assist Store Manager"
https://assist-tencho.com/ "RakuRaku Repeat" – E-commerce
cart
specialized for D2C and repeat orders https://raku2repeat.com/ "RakuRaku
B2B" – B2B e-commerce
cart https://raku2bb.com/ "RakuRaku BBC" –
B2B2C network
order management platform Homepage

To implement Rakuraku Repeat, please contact the Online Store Support Office at the email address below to receive free support for this integration.

ネットショップ支援室サポートsupport3@netshop-pro.jp