U-KOMI was introduced to attract potential customers from SNS. Received more reviews than expected and realized the benefits of introducing U-KOMI.

Wise Pharmaceutical Co., Ltd. sells beauty and health products, such as shampoos, for people struggling with dandruff, itchiness, and other skin concerns. The company implemented U-KOMI to attract potential customers through social media ads and other channels. As a result, they received more reviews than expected and saw positive effects such as increased time spent on their site. In this article, we spoke with 田山様, who is in charge of U-KOMI operations at the company, about the background behind the implementation and the results achieved.

Selling beauty and health products for those suffering from dandruff, itchiness, and eczema

First, could you tell us about your business?

Our company primarily operates an online retail business for beauty and health products. Our flagship products are shampoos designed for people suffering from dandruff, itching, and eczema, and they are popular among customers of all genders and ages who need relief based on their specific symptoms. Other best-selling items include toners and gel serums for those struggling with facial redness caused by medical conditions.

The reason we sell these products is that our CEO once suffered from an illness and experienced dandruff and other issues as side effects of medication. Believing that many others might be struggling with similar symptoms, we began developing and selling products to address these concerns.

We realized the need for reviews to expand our reach to potential customers via social media, which led us to implement U-KOMI

Could you tell us about the challenges you faced before implementing U-KOMI and what prompted you to consider a review tool?

Originally, our e-commerce traffic came almost exclusively from Google search (paid search ads). Since our products are niche, we felt they didn’t resonate well with anyone beyond the active customers who found us through search. However, as we expanded our business, we wanted to reach potential customers as well, so we turned our attention to social media and display ads.

That’s when we started looking into review tools—we believed that having authentic third-party feedback (reviews) would make our ads more persuasive. For example, we thought that if someone came to us via Instagram, seeing posts from Instagram reflected on our landing page might spark more interest.

With other review tools available, what was the deciding factor in choosing U-KOMI?

As I mentioned, I was considering implementing a review tool when I happened to receive a sales pitch from U-KOMI. They were very enthusiastic, and I felt they could help us achieve the services we wanted—such as collecting and displaying reviews, and showing them on Instagram—so we decided to implement it. Additionally, the one-month free trial allowed us to solidify our vision of how it would actually work, which was another deciding factor.

U-KOMI Helped Us Gain More Reviews Than Expected, and We Saw Tangible Results in Longer Visit Durations

What results have you seen since implementing U-KOMI?

First of all, I was surprised that more reviews were posted than we had initially anticipated. While I don’t have specific figures on changes in sales, the landing page looks much better now, and the heatmap shows that visitors are spending a significant amount of time on the U-KOMI review section.

By the way, we’ve included three types of reviews on the shampoo landing page: the first is an image plus text, the second is an image of a handwritten letter from a customer, and the third is the U-KOMI review. Among these, it appears that users spend the most time on the U-KOMI reviews, so I believe the implementation has had a positive impact on customers. The fact that it includes a “Verified Purchase” badge, allowing users to confirm that these are genuine reviews and not fake ones, also seems to be working in our favor.

Furthermore, I expect that the fact that review stars now appear on Google’s organic search results and shopping ad pages is also generating positive results.

Finally, please let us know if you have any requests or expectations for U-KOMI.

To be honest, we currently use text-based reviews as our main feature and aren’t fully utilizing U-KOMI’s other functions, so we would appreciate a more streamlined, lower-cost version or tiered pricing plans. That said, many products cheaper than U-KOMI seem to lack support and other conveniences, so I believe the current offering still provides excellent value for the price.